Why Trade Shows Still Matter: Embedded World NA and the Embedded Brotherhood
Virscient to exhibit at Embedded World North America in November 2025
Embedded software engineers are an interesting breed – hard to reach and fluent in an acronym-rich language that outsiders struggle to understand. And while they might not crowd our LinkedIn feed or respond to email invitations, they show up in force at one place: embedded world.
That’s why Virscient is all in!
Embedded World: A Gathering of the Tribe
From November 4–6, 2025, the Anaheim Convention Center in California will transform into a hive of embedded intelligence, where system architects, silicon vendors, and hardcore engineers meet to exchange learnings, opinions and real breakthroughs. This isn’t just another tech expo. Embedded World North America is one of the few arenas where deep technical exchange is the standard currencty, and real engineering happens right there on the show floor.
For us at Virscient, this is more than just floor space and banners. It’s about showing up for the embedded community we’ve built solutions with for over a decade. Founded in Hamilton, New Zealand, our team spans the globe—from Texas and San Diego to Ireland, the UK, and Spain. Embedded World gives us a rare chance to converge in one place, face-to-face with the partners, customers, and vendors shaping the future of connected systems.
Who’s Heading to Anaheim?
This year, our Head of Sales Rick Walker is leading the Virscient team to visit USA. He’ll be joined by Brock Denson (Partner Channel Manager), Rich Miller (Consultant), and Craig Armstrong (Senior Project Manager). Expect real talk, deep dives, and no sales fluff—we’re here to share what we’ve been building, and to talk shop with anyone who speaks “embedded.”
What We’re Bringing
On the floor this year, we’re showcasing:
- Ultra-responsive Bluetooth® for vehicle suspension control: A mobile app-connected system that delivers the throughput, latency and stability required for real-time suspension control in extreme off-road racing environments.
- Barrier-free Bluetooth Mesh access: A novel system for managing Bluetooth Mesh networks without the need for a cloud-connected provisioning device. Our solution features a bespoke access control model – streamlining deployment for smart devices and industrial IoT.
- Our proprietary low-power, low memory embedded software stack, Ubiquios – in use for battery powered, cellular-connected environment monitoring devices.
- Packaged Audio + Wireless Certification Services: Whether you’re bringing a new audio product to market or looking to get a new wireless product certified for global markets, our services are engineered to get you there faster—with fewer surprises.
If you’re working at the cutting edge of wireless, audio, or embedded system design, these are solutions you’ll want to see up close.
Why It All Matters
Trade shows like Embedded World are where applied research and real-world product development connect. They’re where prototypes are interrogated by peers and competitors, and great-sounding ideas are stress-tested across disciplines.
Virscient is exhibiting this year to engage with the people building the future of embedded—because that’s who we build for.
Drop us a message – or better yet, call by Booth 2072.
We speak your language.
Contact
Are you planning to be at Embedded World North America this November?
Let’s meet!